CHICAGO, Oct. 12, 2017 /PRNewswire/ — Curiosity.com, the media company dedicated to inspiring its worldwide audience to learn something new every day, has announced the appointment of veteran media and advertising executive Lisa Weinstein as Chief Executive Officer to lead the company through a period of growth and expansion. Lisa will report to the Board of Directors and be based at the company’s headquarters in Chicago.
“In the nearly three years since spinning out of Discovery Communications, Curiosity.com has built a coveted audience across its app, website, podcasts and social presence,” says Sonia Nagar, Vice President, Pritzker Group Venture Capital and member of Curiosity Board of Directors. “Lisa Weinstein has a proven ability to harness fast paced and disrupted markets to create valuable opportunities for both brands and businesses, which will be a tremendous asset as she leads the team at Curiosity to scale the business.”
More than 75 million people turn to Curiosity each month to learn, get smarter and enjoy the answers to thousands of questions on topics that interest them most, from amazing places to brilliant products, food, wellness, productivity and more. Top companies including Motorola, Coursera, Masterclass, Skillshare and others have partnered with Curiosity for branded content that explores topics tied to their brand’s mission and inspires everyday learning.
“Curiosity is at a tipping point where it’s audience has grown organically and I am thrilled to have the opportunity to lead a passionate and talented team as we continue to publish smart content for our audience of lifelong learners,” said Weinstein. “Curiosity offers brands a unique and high-quality opportunity to generate interest, engagement and conversion among our community, and I am excited to help drive further growth through this aspect of the business.”
Prior to Curiosity.com, Weinstein was the CEO of Engine Media, the global media services operating unit of the Engine Group. She also served as President of Global Digital, Data & Analytics, at Starcom MediaVest Group (SMG), and for more than a decade she held US and global executive leadership roles within GroupM and Mindshare.
Weinstein has earned numerous accolades including the American Advertising Federation (AAF) Hall of Achievement, Advertising Age and Crain’s Chicago Business 40 under 40, Advertising Age Media Maven, Advertising Women of New York’s Women Changing the Game, iMedia 25 Innovators, Adweek Media All-Star and Broadcasting & Cable Next Wave of Leaders. She is an advisor to many start-ups and has served on Google’s Global Media Council, Twitter’s Client Council, Forbes Executive Women’s Board, AAF Board of Directors and the IAB Agency Advisory Board, among others.
Join the millions of people getting smarter every day at Curiosity.com.
Curiosity is a media company dedicated to helping its worldwide audience become smarter every day. With an organic reach of more than 75 million users every month, Curiosity covers a variety of stories about science, history, psychology, amazing travel destinations, and brilliant products in a fun, relatable way. The Curiosity app is available for free on iOS and Android.