SEATTLE – Nordstrom is partnering with online mattress retailer Casper.
Sleep-In@Nordstrom featuring Casper launched last week in select Nordstrom stores and online at Nordstrom.com/pop.
Sleep-In@Nordstrom will feature the original Casper mattress, the Casper Wave mattress designed with ergonomic technology, Casper’s pillow, sheets and a dog bed. The shop will also exclusively launch the company’s newest sleep offering — Casper Airy Linen Sheets, constructed with soft Belgian flax linen for a light and fluffy feel — officials said.
In addition to offering Casper’s products, Sleep-In@Nordstrom will feature an assortment of home and wellness products for morning, evening and sleep curated by Nordstrom’s team, the company said.
“Sleep-In@Nordstrom is the ultimate destination to help you rise and shine and wind-down into your bedtime routine with energizing supplements, invigorating skincare, beautiful accessories, edible wellness, dreamy pajamas and restful technology,” Nordstrom said in a statement.
“Sleep and wellness is such an important part of our lives and we wanted to create a unique destination devoted to helping our customer find everything they need to achieve the best rest and relaxation possible,” said Olivia Kim, Nordstrom’s vice president of creative projects. “Pop-In@Nordstrom is all about introducing our customers to the best of what’s out there, and we are excited to partner with a like-minded brand like Casper that leads with innovation and a strong customer experience.”
“Casper was founded to elevate sleep as a pillar of wellness,” said Neil Parikh, co-founder and COO at Casper. “In partnership with Nordstrom, we’re able to bring better sleep to even more people through the Pop-In@Nords’trom innovative retail experience.”