Amid the rise of ecommerce and online deliveries, it’s become mission-critical to proactively protect purchases and ease the navigation of any problems — especially for digital natives impatient with cumbersome legacy claim-filing systems.
WWD caught up with Woodrow Levin, serial entrepreneur and founder and chief executive officer of Extend, which lets merchants offer extended warranties and protection plans through easy-to-integrate APIs or pre-built e-commerce applications like Shopify, Salesforce Commerce Cloud or others. The company has raised $325 million from investors like PayPal and American Express since its founding in 2019, and currently works with retailers One Kings Lane, Brilliant Earth, Peloton, Michaels, Adorama, Visionworks, Z Gallerie, Jomashop and more.
