Investment Philosophy

Investment Focus

Consumer

Purchasing power has shifted to Millennials, who only know an Internet-based, sharing and on-demand economy, from retiring baby boomers.  The demand for mobility is being driven by consumer desires for immediacy, improved personalization and user experience as well as increasing interests to connect, control and collaborate with others.

Enterprise

Enterprises will seek ever better ways to extract insight from an exploding amount of data.  Enabled by commoditizing hardware, the cloud-based infrastructure revolution deepens, bringing new consumption models and a broader reach (SMBs) and range (beyond the enterprise) of cloud software.  The urgency for mobility will drive demand for mobile optimized productivity solutions.  Vertical SaaS applications will continue to thrive for the foreseeable future.

Digital Health

Consumers will earnestly look to technology to help them manage their health.  With EMRs in place as IT systems-of-record, providers need help analyzing this data and translating those insights into improvements in care.  Technology will allow for greater patient involvement in care decisions, reduced diagnostic errors, and improved care coordination.

Emerging Tech

Software will begin to innovate itself, as it “learns” from other sources. Intelligence embedded into ordinary products will disrupt the way we engage with the world around us.  Digital content of the future will shift from traditional to virtual worlds where anything can be recreated digitally and on demand. New technologies will emerge over time that have the potential to completely disrupt the norm and pave the way for revolutions of change.

Pritzker Investments

Our sweet spot is early expansion deals, usually series A/B. Our approach allows us to fuel a company’s growth throughout its lifecycle, from seed stage to late-stage growth.

Seed Stage

Our seed investment strategy enables us to partner with successful, serial entrepreneurs who are working on their next big ideas in our key focus areas and geographies. Our seed stage investment check size ranges from $500K to $1M per opportunity and we prefer to invest alongside a syndicate lead.

Early (A/B) Stage

Our early stage investment strategy is the core of our business – we look for highly experienced founding teams with businesses that have demonstrated product-market fit.

Follow On

Our follow-on investment strategy allows us to opportunistically invest in established companies seeking expansion capital to scale revenue. Often these investments are in existing companies within our portfolio.

 

Our seed investment strategy enables us to partner with successful, serial entrepreneurs who are working on their next big ideas in our key focus areas and geographies. Our seed stage investment check size ranges from $500K to $1M per opportunity and we prefer to invest alongside a syndicate lead.

Our follow-on investment strategy allows us to opportunistically invest in established companies seeking expansion capital to scale revenue. Often these investments are in existing companies within our portfolio.

 

Our early stage investment strategy is the core of our business – we look for highly experienced founding teams with businesses that have demonstrated product-market fit.

Geography

We are a national firm, and have offices in three markets: Chicago/Midwest, Los Angeles, and New York. We are deeply rooted in these markets, having connections to local entrepreneurial talent, potential customers, and other VCs. We also have a wide array of resources, such as strong ties to Fortune 500 companies, to help you successfully scale your startup.

   

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