Former Chief Media Officer of Publicis Health Brings Record of Success & Innovation to Leader in Point-of-Care Advertising
Outcome Health, a technology company that provides health education at the moment of care to improve patient outcomes, announces that veteran advertising executive Matt McNally will become its Chief Executive Officer on June 25. McNally was selected to oversee the company’s ongoing transformation based on his proven record of success and leadership.
McNally previously served as Chief Media Officer at Publicis Health and President of Digitas Health North America. In this role, McNally led a team of approximately 700 creative and strategic professionals focused on connecting healthcare brands with relevant patient, caregiver and healthcare professional audiences.
Throughout his career, McNally has guided clients to maximize their impact through periods of rapidly changing audience behavior. He has successfully helped clients shift their approach to media from simply a planning and buying space to a strategic function that leverages new methods of communication and technologies. For three years in a row, PharmaVOICE named him to the PharmaVOICE 100, as one of the most influential people in the life sciences industry, and in 2016 he received the Gold Award for MM&M Agency Marketer of the Year.
Based on his work with Outcome Health while at Publicis, McNally starts in this new role with an in-depth understanding of Outcome Health’s powerful point-of-care platform. The recruitment of McNally is the latest example of Outcome Health’s ongoing commitment to its mission of improving outcomes for all stakeholders in the health community.
“I am excited about the opportunity to build on the operational transformation currently underway at Outcome Health as we work closely with our advertising and healthcare partners to deliver impactful information at points of care nationwide,” said McNally. “I believe deeply in Outcome Health’s mission and I look forward to working with our talented leadership team as we lead the business into its next chapter.”
“Matt’s deep industry knowledge and proven record of success make him the ideal candidate to drive increased customer confidence and execute our vision,” said Matthew Ray, who was recently named Chairman of Outcome Health’s Board of Managers.
Founders Rishi Shah and Shradha Agarwal have resigned from the board, citing a desire to provide clear leadership transition for the new management team. They have also expressed support for the appointment of McNally as CEO.
About Outcome Health
Outcome Health’s mission is to activate the best health outcome possible for every person in the world through technologies that change behavior to positively shape the human condition. Founded in 2006, Outcome Health serves health information and health intelligence during critical moments of care to enable patients and physicians to make the best healthcare decision possible. Across the country, Outcome Health has over 150,000 digital devices and a presence in over 40,000 physician offices and health systems in its BPA certified network.