Sittercity Deepens Marketing, Board Leadership

May 15, 2019

New Head of Marketing and Board Member Join As Sittercity Accelerates Momentum, Evolves Tech-Enabled Child Care Category It Created

Sittercity has added two key members to its leadership team, further deepening the online platform’s ability to make child care finally work for millions of families and caregivers. Elizabeth Harz, Sittercity CEO, announced today that Sachin Gadhvi, previously of, has joined Sittercity as its new Head of Marketing, and global tech veteran Peter Harrison, has joined its Board of Directors.

“We are extremely fortunate to have both Peter and Sachin join us at this time in Sittercity’s evolution,” said Harz. “Both have deep marketplace and on-demand experience, operating discipline, and track records of success in leading and empowering diverse and inclusive teams,” Harz said. “Peter is an accomplished operator with a passion for helping people find right-fit jobs, which is extremely helpful as we focus on connecting busy families with caregivers who love working with children. Sachin’s demonstrated results in marketplace marketing and his bold brand vision for Sittercity will accelerate us as we continue to reimagine the category that Sittercity created in 2001,” she said.

Gadhvi, who most recently was vice president of growth marketing for, brings extensive experience in developing and scaling marketing channels to drive sustainable growth in two-sided marketplaces. While at, he was instrumental in reversing a decline in consumer traffic to achieve an all-time high of 22 million active car shoppers monthly. He also established as the most-downloaded app in the category, driving the highest brand-awareness level in company history. “I am incredibly excited to join Sittercity,” said Gadhvi, a working parent, himself. “We have an amazing opportunity to make it easier than ever for families and sitters to connect, with new tools like search-by-availability and request-to-interview, especially as Millennials are becoming the first generation of digital native parents.”

Prior to, Gadhvi served as chief marketing officer for Everything But The House (“EBTH”), a venture-funded auction marketplace where he built the marketing infrastructure, systems, and channels from the ground up. He also served as vice president of marketing for Ticketmaster, where he managed multiple brands, aligned performance marketing programs across channels, and drove over $1 billion in ticket sales for Ticketmaster Resale.

Harrison, who brings more than 30 years of experience building and leading global tech companies to the Sittercity board, was until recently the CEO of Snag, a marketplace connecting 60 million hourly workers with hundreds of thousands of hourly employers. He is a trustee at George Washington University and a director at Merrill Corporation, a leading platform for secure collaboration. Harrison, who is also a working dad, has started and grown five companies throughout his career; two that went public and three that grew to billion-dollar valuations.

Sonia Nagar, a partner at Sittercity investor Pritzker Venture Capital Group added, “We are so excited about the team Elizabeth has assembled and the work they are doing to build better technology to solve deeply important problems with U.S. child care. Peter and Sachin both bring extensive marketplace and scaling experience, which will accelerate the company’s momentum.”

About Sittercity

Sittercity is a technology company on a mission to make child care finally work. We pioneered tech enabled child care in 2001, and we connect millions of parents with babysitters and nannies every year. Recently recognized as a 2018 Chicago Innovation Award winner and one of the best places to work by Crain’s and Built in Chicago, we are building a platform that is radically simplifying the way we find, book and pay for trusted care. Headquartered in Chicago, we serve families and caregivers nationwide.


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