Adam Koopersmith

Managing Partner - Venture Capital

What is one tactical piece of advice for entrepreneurs that is contrary to popular wisdom?

As a former operator, I’ve found that a successful fundraising event isn’t determined by how much you raise and at what value you raise it. A successful fundraising attracts the right investors and the right amount of capital to your business to maximize your likelihood of success.”

What in the world of tech do you find to be the most interesting?

Our portfolio company Viv is pursuing higher-order artificial intelligence functions such as ”reasoning”. For example, determining, through context and language, what does someone want to do. Then Viv writes its own program to get it done in 1/50th of a second. Pretty mind-blowing stuff.”

What is your favorite book? Why?

Growing up near Boston in the 1980s (the height of Larry Bird’s powers), I read Season on the Brink, about Bobby Knight and his IU team. Bobby Knight has a lot of faults, but his quote “The key is not the will to win… everybody has that. It is the will to prepare to win that is important” has always resonated with me.”

How do you spend time away from work?

As the father of three school age kids, I spend a disproportionate amount of my time on soccer fields and baseball/softball diamonds across northern Illinois.”

Adam joined Pritzker Group Venture Capital in 2004 and invests in companies providing innovative SaaS applications and marketplace-driven solutions. Prior to joining Pritzker Group Venture Capital, Adam held various senior operating and business development roles at Sportvision (the world’s leader in technology-based enhancements for live sports programming, and a Pritzker Group portfolio company), helping the company grow from the “business plan” stage to eight figures in annual revenue. Prior to Sportvision, Adam worked at Berkshire Partners, a leading private equity investment firm with $16.5 billion of capital under management. Before joining Berkshire, Adam worked as an investment banker for Alex Brown (now Deutsche Bank) and participated in a broad range of merger and acquisition and public equity transactions for mid-sized companies.

Adam currently works with a number of PGVC portfolio companies, including AiCure, Apervita, BacklotCars, G2, LevelEx, Kollective, Mingle Health, Project44, and SpotHero. Adam graduated with a B.S. in economics from the Wharton School at the University of Pennsylvania and received his M.B.A. from Northwestern University’s Kellogg School of Management.


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