Sonia Nagar


What is your motivation for helping entrepreneurs build companies?

In 2011 I co-founded a mobile shopping startup called Pickie that was ultimately acquired by RetailMeNot. I’ve experienced the ups & downs, and want to help entrepreneurs on their journey. It’s incredibly rewarding to play a role in helping a company grow from an idea to a business that makes a bigger impact.

How did you get into tech?

My dad gets some credit– he was an engineer and encouraged me to be intellectually curious. In 4th grade I built an electric motor. I studied engineering and was a TA for physics in college. I did software internships, then worked as an engineer in General Motors’ advanced engineering group post-college.

What is your favorite book? Why?

“The Great Gatsby. There are so many layers to the book, and if you put in the work and dig beneath the surface, the story and characters have very different meaning.”

Why do you come to work everyday?

I love learning, and working in venture, everyday I’m exposed to new industries, technologies, and ideas.

Sonia joined Pritzker Group Venture Capital in 2016. She is responsible for sourcing, diligence and oversight for the firm’s investments in consumer, enterprise and emerging technologies.

Most recently, Sonia was vice president of product and head of mobile apps for RetailMeNot (NASDAQ: SALE), responsible for cross-platform strategy and leading an app redesign that earned a 2015 People’s Voice Webby Award for Best Shopping App. Sonia joined RetailMeNot in 2014 following its acquisition of Pickie, the venture-backed mobile shopping start-up she co-founded in 2011.

Prior to Pickie, Sonia was a senior associate for Booz & Company leading post-merger integration and growth strategy projects for digital media and retail clients. Previously she worked in product management, investment banking, and engineering roles with Amazon, Goldman Sachs and General Motors.

Sonia holds a bachelor’s degree in mechanical engineering, magna cum laude, from the University of Michigan and an MBA from Harvard Business School.


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