Investment Themes

Investment Focus


Purchasing power has shifted to Millennials, who only know an Internet-based, sharing and on-demand economy, from retiring baby boomers. The demand for mobility is being driven by consumer desires for immediacy, improved personalization and user experience as well as increasing interests to connect, control and collaborate with others.


Enterprises will seek ever better ways to extract insight from an exploding amount of data. Intelligence embedded into ordinary products will disrupt the way we engage with the world around us. Software will begin to innovate itself, as it “learns” from other sources. Enabled by commoditizing hardware, the cloud-based infrastructure revolution deepens, bringing new consumption models and a broader reach (SMBs) and range (beyond the enterprise) of cloud software. Vertical SaaS applications will continue to thrive for the foreseeable future. Enterprise marketplaces will accelerate the digital transformation of traditional industries.

Pritzker Investments

Our sweet spot is Series A although we will strategically invest in seed. Our approach allows us to help shape and fuel a company’s growth throughout its lifecycle.

Seed Stage

Our seed investment strategy enables us to partner with successful, serial entrepreneurs who are working on their next big ideas in our key focus areas and geographies. Our seed stage investment check size ranges from $500K to $1M per opportunity and we prefer to invest alongside a syndicate lead.

Series A

Our early stage investment strategy is the core of our business – we look for highly experienced founding teams with businesses that have demonstrated product-market fit.

Follow On

Our follow-on investment strategy allows us to opportunistically invest in established companies seeking expansion capital to scale revenue.


We invest nationwide in pursuit of our theme. We have a wide array of resources, such as strong ties to Fortune 1000 companies, to help you successfully scale your startup.


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